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How to be a Marketing Genius: Scientific Advertising Revisited and Revitalized for Today by Tony Melvin, Claude Hopkins

How to be a Marketing Genius: Scientific Advertising Revisited and Revitalized for Today

Tony Melvin, Claude Hopkins

212 pages paperback

1 edition

nonfiction business economics informative medium-paced
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Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to over $25 million today.Claude codified his techniques in 1923 in a book called Scientific Advertising.While this book has be...

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