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Book Information
missing page info • hardcover • 7 editions
ISBN/UID: 9781138441224
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 27 Jul 2017
Description
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: Where are we now? - Strategic and marketing anal...
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Content Warnings
missing page info • hardcover
ISBN/UID: 9781138441224
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 27 Jul 2017
Description
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: Where are we now? - Strategic and marketing anal...
Community Reviews
Content Warnings