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226 pages • missing pub info (view editions)
ISBN/UID: 9780578489049
Format: Paperback
Language: English
Publisher: S-Club
Edition Pub Date: Not specified
Description
As people in business, everybody is more than familiar with the word "Brand." Few, however, have the foggiest notion what a brand really is...and no clear road on how to build one.We have been raised in a sophisticated world of business in which t...
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226 pages • missing pub info (view editions)
ISBN/UID: 9780578489049
Format: Paperback
Language: English
Publisher: S-Club
Edition Pub Date: Not specified
Description
As people in business, everybody is more than familiar with the word "Brand." Few, however, have the foggiest notion what a brand really is...and no clear road on how to build one.We have been raised in a sophisticated world of business in which t...