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352 pages • missing pub info (view editions)
ISBN/UID: 9780749436049
Format: Hardcover
Language: English
Publisher: Kogan Page
Edition Pub Date: 28 October 2001
Description
While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can compan...
Community Reviews
Content Warnings
352 pages • missing pub info (view editions)
ISBN/UID: 9780749436049
Format: Hardcover
Language: English
Publisher: Kogan Page
Edition Pub Date: 28 October 2001
Description
While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can compan...
Community Reviews
Content Warnings