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504 pages • first pub 2017 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
The how-to, why-to guide to running international field research to inform and inspire product, brand, strategy, policy and communications. --Praise for the Handbook-- "The canonical classic reference for cross-cultural research. The crisp design ...
Community Reviews
Content Warnings
504 pages • first pub 2017 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
The how-to, why-to guide to running international field research to inform and inspire product, brand, strategy, policy and communications. --Praise for the Handbook-- "The canonical classic reference for cross-cultural research. The crisp design ...
Community Reviews
Content Warnings