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The Field Study Handbook by Jan Chipchase

The Field Study Handbook

Jan Chipchase

504 pages first pub 2017 (view editions)

nonfiction design informative slow-paced
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The how-to, why-to guide to running international field research to inform and inspire product, brand, strategy, policy and communications. --Praise for the Handbook-- "The canonical classic reference for cross-cultural research. The crisp design ...

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