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Book Information
576 pages • paperback • 7 editions
ISBN/UID: 9781138775220
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 16 Sep 2019
Description
Strategic Marketing Planning is an evolution from Wilson and Gilligan's classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the implementation or control aspects. Like its prede...
Community Reviews
Content Warnings
576 pages • paperback
ISBN/UID: 9781138775220
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 16 Sep 2019
Description
Strategic Marketing Planning is an evolution from Wilson and Gilligan's classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the implementation or control aspects. Like its prede...
Community Reviews
Content Warnings