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Book Information
228 pages • paperback • first pub 1999 • 4 editions
ISBN/UID: 9781416526667
Format: Paperback
Language: English
Publisher: Pocket Books
Edition Pub Date: 01 Feb 2007
Description
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin...
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228 pages • paperback • 1999
ISBN/UID: 9781416526667
Format: Paperback
Language: English
Publisher: Pocket Books
Edition Pub Date: 01 Feb 2007
Description
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin...