Branding Strategies for Success by Russ Hall, Donna Heckler, Watts Wacker, Larry Light, Ryan D. Mathews, Brian D. Till, Joan Kiddon
Branding Strategies for Success

Russ Hall, Donna Heckler, Watts Wacker, Larry Light, Ryan D. Mathews, Brian D. Till, Joan Kiddon

697 pages first pub 2012 (view editions)

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In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to supercharge profits and growth. In Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach the invalu...

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