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320 pages • first pub 2010 (view editions)
ISBN/UID: 9780865479098
Format: Hardcover
Language: English
Publisher: Faber & Faber
Edition Pub Date: Not specified
Description
How was Nike able to take a gamble on an unknown Michael Jordan and transform itself from a $900 million company to a $9.19 billion company in less than fifteen years? Why did the artist Jeff Koons's Balloon Flower (Magenta) sell for a record $25....
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320 pages • first pub 2010 (view editions)
ISBN/UID: 9780865479098
Format: Hardcover
Language: English
Publisher: Faber & Faber
Edition Pub Date: Not specified
Description
How was Nike able to take a gamble on an unknown Michael Jordan and transform itself from a $900 million company to a $9.19 billion company in less than fifteen years? Why did the artist Jeff Koons's Balloon Flower (Magenta) sell for a record $25....