The Digital Edge: Exploiting Information and Technology for Business Advantage by Andy Rowsell-Jones, Mark P. McDonald
The Digital Edge: Exploiting Information and Technology for Business Advantage

Andy Rowsell-Jones, Mark P. McDonald

The Digital Edge: Exploiting Information and Technology for Business Advantage

Andy Rowsell-Jones, Mark P. McDonald

130 pages first pub 2012 (view editions)

informative medium-paced
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New, digitalized businesses have learned how to create value and revenue from digital assets. They go beyond further rounds of process automation to transform processes, business models and the customer experience by exploiting the pervasive digi...

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