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Book Information
376 pages • hardcover • 1 edition
ISBN/UID: 9780805806557
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 01 Oct 1991
Description
This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the con...
Community Reviews
Content Warnings
376 pages • hardcover
ISBN/UID: 9780805806557
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 01 Oct 1991
Description
This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the con...
Community Reviews
Content Warnings