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Book Information
288 pages • paperback • first pub 1991 • 10 editions
ISBN/UID: 9780062292988
Format: Paperback
Language: English
Publisher: Harper Business
Edition Pub Date: 28 Jan 2014
Description
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which beg...
Community Reviews
Content Warnings
288 pages • paperback • 1991
ISBN/UID: 9780062292988
Format: Paperback
Language: English
Publisher: Harper Business
Edition Pub Date: 28 Jan 2014
Description
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which beg...
Community Reviews
Content Warnings