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Wired Words: Language Is the New Identity by Steve Morris

Wired Words: Language Is the New Identity

Steve Morris

208 pages first pub 2000 (view editions)

informative medium-paced
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-- Strengthening your brand impact through a coherent voice and approach to language.-- Transforming your communications for the Web and email.-- Includes detailed case studies: British Airways, Virgin, Go, and more.In the age of eBusiness, your c...

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