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234 pages • first pub 2000 (view editions)
ISBN/UID: 9780743220651
Format: Paperback
Language: English
Publisher: Simon & Schuster (Trade Division)
Edition Pub Date: Not specified
Description
Napster, Hotmail, GeoCities and Volkswagen are just a few of the businesses that have successfully launched their products with an IdeaVirus by letting customers get to know and communicate with each other. This customer-to-customer dialogue spre...
Community Reviews
Content Warnings
234 pages • first pub 2000 (view editions)
ISBN/UID: 9780743220651
Format: Paperback
Language: English
Publisher: Simon & Schuster (Trade Division)
Edition Pub Date: Not specified
Description
Napster, Hotmail, GeoCities and Volkswagen are just a few of the businesses that have successfully launched their products with an IdeaVirus by letting customers get to know and communicate with each other. This customer-to-customer dialogue spre...
Community Reviews
Content Warnings