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Book Information
384 pages • paperback • 2 editions
ISBN/UID: 9781138861268
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 07 May 2015
Description
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing metho...
Community Reviews
Content Warnings
384 pages • paperback
ISBN/UID: 9781138861268
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 07 May 2015
Description
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing metho...
Community Reviews
Content Warnings