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Book Information
302 pages • paperback • 2 editions
ISBN/UID: 9781138678835
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 07 Mar 2018
Description
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping ...
Community Reviews
Content Warnings
302 pages • paperback
ISBN/UID: 9781138678835
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 07 Mar 2018
Description
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping ...
Community Reviews
Content Warnings