Perspectives on Methodology in Consumer Research by

Palgrave Studies in International Relations

Perspectives on Methodology in Consumer Research

301 pages paperback

3 editions

nonfiction history politics psychology challenging informative medium-paced
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Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic stra...

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