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192 pages • missing pub info (view editions)
ISBN/UID: 9780749477509
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 28 September 2016
Description
Surprise and delight is a customer service tactic used by brands to ensure customer loyalty, such as MasterCard s Priceless Surprises campaign, which rewarded uses with unexpected gifts. The challenge for brands is to keep creating these incentive...
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192 pages • missing pub info (view editions)
ISBN/UID: 9780749477509
Format: Paperback
Language: English
Publisher: Kogan Page
Edition Pub Date: 28 September 2016
Description
Surprise and delight is a customer service tactic used by brands to ensure customer loyalty, such as MasterCard s Priceless Surprises campaign, which rewarded uses with unexpected gifts. The challenge for brands is to keep creating these incentive...