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Book Information
742 pages • hardcover • 732 editions
ISBN/UID: 9781605667928
Format: Hardcover
Language: English
Publisher: Information Science Reference
Edition Pub Date: 31 Jul 2010
Description
The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism with...
Community Reviews
Content Warnings
742 pages • hardcover
ISBN/UID: 9781605667928
Format: Hardcover
Language: English
Publisher: Information Science Reference
Edition Pub Date: 31 Jul 2010
Description
The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism with...
Community Reviews
Content Warnings