Marketing: An Introduction, Student Value Edition by Philip Kotler, Gary Armstrong

Marketing: An Introduction, Student Value Edition

Philip Kotler, Gary Armstrong

missing page info Add in missing page information

8 editions

nonfiction business economics informative slow-paced
More Options

Read With Others

Book Information


Loading...

Description

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing ret...

Show More

Community Reviews

Loading...

Content Warnings

Loading...