Why It Sells: Decoding the Meanpb by Marcel Danesi

Why It Sells: Decoding the Meanpb

Marcel Danesi

211 pages first pub 2007 (view editions)

nonfiction informative lighthearted fast-paced
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Description

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into t...

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