Take a photo of a barcode or cover

211 pages • first pub 2007 (view editions)
ISBN/UID: 9780742555457
Format: Paperback
Language: English
Publisher: Rowman & Littlefield Publishers
Edition Pub Date: 21 September 2007
Description
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into t...
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211 pages • first pub 2007 (view editions)
ISBN/UID: 9780742555457
Format: Paperback
Language: English
Publisher: Rowman & Littlefield Publishers
Edition Pub Date: 21 September 2007
Description
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into t...