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INSIDE REAL INNOVATION: HOW THE RIGHT APPROACH CAN MOVE IDEAS FROM R&D TO MARKET - AND GET THE ECONOMY MOVING by Carl J. Schramm, Andreas Wankerl, Eugene Fitzgerald, Eugene Fitzgerald
INSIDE REAL INNOVATION: HOW THE RIGHT APPROACH CAN MOVE IDEAS FROM R&D TO MARKET - AND GET THE ECONOMY MOVING

Carl J. Schramm, Andreas Wankerl, Eugene Fitzgerald, Eugene Fitzgerald

INSIDE REAL INNOVATION: HOW THE RIGHT APPROACH CAN MOVE IDEAS FROM R&D TO MARKET - AND GET THE ECONOMY MOVING

Carl J. Schramm, Andreas Wankerl, Eugene Fitzgerald, Eugene Fitzgerald

missing page info Add in missing page information first pub 2010 (view editions)

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This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators really work. Then, it connects that knowledge to the bigger picture, explaining why the "innovation system" in the United States is fail...

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