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Book Information
867 pages • paperback • 7 editions
ISBN/UID: 9780750659383
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 14 Jan 2005
Description
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing a...
Community Reviews
Content Warnings
867 pages • paperback
ISBN/UID: 9780750659383
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 14 Jan 2005
Description
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing a...
Community Reviews
Content Warnings