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208 pages • missing pub info (view editions)
ISBN/UID: 9780226632605
Format: Hardcover
Language: English
Publisher: University of Chicago Press
Edition Pub Date: 12 June 2015
Description
Every year, about 25,000 new products are introduced in the United States. Most of these products fail--at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovat...
Community Reviews
Content Warnings
208 pages • missing pub info (view editions)
ISBN/UID: 9780226632605
Format: Hardcover
Language: English
Publisher: University of Chicago Press
Edition Pub Date: 12 June 2015
Description
Every year, about 25,000 new products are introduced in the United States. Most of these products fail--at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovat...
Community Reviews
Content Warnings