The Longer Long Tail: How endless choice is creating unlimited demand by Chris Anderson

The Longer Long Tail: How endless choice is creating unlimited demand

Chris Anderson

258 pages 2006

1 edition

nonfiction business economics technology informative reflective medium-paced
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What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-seller...

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