Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business by Anita Elberse
Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business

Anita Elberse

Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business

Anita Elberse

307 pages 2013

7 editions

nonfiction business music informative medium-paced
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What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, ...

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