You need to sign in or sign up before continuing.

Brand Leadership: Building Assets in an Information Economy by David A. Aaker, Erich Joachimsthaler

Brand Leadership: Building Assets in an Information Economy

David A. Aaker, Erich Joachimsthaler

368 pages • paperback

2 editions

nonfiction business economics
More Options

Read With Others

Book Information


Loading...

Description

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as the dean of the brand-equity movement, Aaker now prepares mana...

Show More

Community Reviews

Loading...

Content Warnings

Loading...