Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people by John Tyler

Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people

John Tyler

96 pages • missing pub info (view editions)

nonfiction business economics medium-paced
Powered by AI (Beta)
Loading...

Description

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisi...

Read more

Community Reviews

Loading...

Content Warnings

Loading...