Foundations of Marketing by O.C. Ferrell, William M. Pride

Foundations of Marketing

O.C. Ferrell, William M. Pride

569 pages 2003

3 editions

informative lighthearted medium-paced
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Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing compre...

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