Chief Culture Officer: How to Create a Living, Breathing Corporation by Grant McCracken

Chief Culture Officer: How to Create a Living, Breathing Corporation

Grant McCracken

262 pages • first pub 2009 (view editions)

nonfiction business sociology informative slow-paced
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Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the cur...

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