Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment by Anita Elberse

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

Anita Elberse

307 pages digital 2013

7 editions

nonfiction business music informative medium-paced
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Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professorsWhat's behind the phenomenal success of entertainment businesses such as Warner Bros., Mar...

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