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258 pages • missing pub info (view editions)
ISBN/UID: 9781138340749
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: Not specified
Description
Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketer...
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258 pages • missing pub info (view editions)
ISBN/UID: 9781138340749
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: Not specified
Description
Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketer...