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622 pages • missing pub info (view editions)
ISBN/UID: 9780073529943
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Edition Pub Date: Not specified
Description
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion a...
Community Reviews
Content Warnings
622 pages • missing pub info (view editions)
ISBN/UID: 9780073529943
Format: Hardcover
Language: English
Publisher: Irwin/McGraw-Hill
Edition Pub Date: Not specified
Description
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion a...
Community Reviews
Content Warnings