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Book Information
247 pages • paperback • first pub 1997 • 3 editions
ISBN/UID: 9780446672313
Format: Paperback
Language: English
Publisher: Grand Central Publishing
Edition Pub Date: 20 Mar 2012
Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients an...
Community Reviews
Content Warnings
247 pages • paperback • 1997
ISBN/UID: 9780446672313
Format: Paperback
Language: English
Publisher: Grand Central Publishing
Edition Pub Date: 20 Mar 2012
Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients an...
Community Reviews
Content Warnings