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Designed for Digital: How to Architect Your Business for Sustained Success by Martin Mocker, Cynthia M. Beath, Jeanne W. Ross

Designed for Digital: How to Architect Your Business for Sustained Success

Martin Mocker, Cynthia M. Beath, Jeanne W. Ross

208 pages hardcover 2019

2 editions

nonfiction business technology informative slow-paced
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Description

Practical advice for redesigning "big, old" companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations.Most established companies have deployed such digital technologies as the cl...

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