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632 pages • missing pub info (view editions)
ISBN/UID: 9781138889187
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 27 December 2016
Description
Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the ...
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632 pages • missing pub info (view editions)
ISBN/UID: 9781138889187
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 27 December 2016
Description
Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the ...
Community Reviews
Content Warnings