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Book Information
576 pages • hardcover • 7 editions
ISBN/UID: 9781138133952
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 29 Oct 2015
Description
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing ...
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Content Warnings
576 pages • hardcover
ISBN/UID: 9781138133952
Format: Hardcover
Language: English
Publisher: Routledge
Edition Pub Date: 29 Oct 2015
Description
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing ...
Community Reviews
Content Warnings