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478 pages • first pub 2010 (view editions)
ISBN/UID: 9780367346393
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 10 October 2020
Description
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research fin...
Community Reviews
Content Warnings
478 pages • first pub 2010 (view editions)
ISBN/UID: 9780367346393
Format: Paperback
Language: English
Publisher: Routledge
Edition Pub Date: 10 October 2020
Description
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research fin...
Community Reviews
Content Warnings