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Hermanwan Kartajaya

1 book

Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers by Den Huan Hooi, Philip Kotler, Hermawan Kartajaya

Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers

Den Huan Hooi, Philip Kotler, Hermawan Kartajaya

300 pages • 2017

informative medium-paced